With 270 brand trademarks worldwide thus far Hilton just launched its 17th Brand focused on meeting-and-events infused with the latest technology. Each hotel will have a minimum of 500 guestrooms and 75 sq. ft. per key of flexible meeting and event space. But I have to ask myself is the proliferation of brands in the hotel industry a good thing and is each distinct brand able to capitalize on their target market, or is it too much and are guests even able to keep track of th

Its very interesting that in the digital age, one of the emerging trends in hotel lobbies and multifamily projects is to add books into the design. I am not talking about a coffee table book here or there, I am talking about built in book cases lined with books of all shapes and sizes. So the question is why? According to the New York Times there are several reasons for this new found love of books and all of them have to do with the younger crowd. The idea is libraries w

Have you ever walked into a space and it had an impact either positively or negatively on your mood, that's emotional engagement and what all hotel brands are attempting to achieve. So as designers how do we help brands achieve this? Mies Van Der Rohe said "God is in the details" and that has never been more true than in today's design world. With products lines evolving, the market becoming more globally influenced by the day and hotel brands driving design, it is the detai

Exciting news for women in business and the commercial real estate industry. "SB 826, which went into effect January 1st, requires that all public companies have at least one female board member by the end of the year as a way to promote gender diversity in corporate governance." Not too surprisingly, "20% of California’s publicly traded real estate companies had no female board representation at the close of 2018." That will change as the deadline gets closer.